Sr. Director, Demand Generation & Growth

About the Role: 

Sr. Director of Demand Generation & Growth is critical to the near- and long-term success of Redpanda. Reporting to the CMO, you will be responsible for driving the demand creation and capturing programs to fuel pipeline and awareness. This key leader of the marketing team and the company will require running global programs at-scale through innovative growth strategies that align with revenue goals and operational targets. You are adept at building and leading teams, you’ll work closely with revenue leaders, serve as a senior member of the GTM team, and do this while being a great teammate to those around you.

You Will:

• Develop and drive growth programs that meet and exceed goals with tight collaboration across sales and marketing
• Continuously refine and manage demand generation economic models for forecasting, performance management, and goal attainment
• Lead a team of demand generation professionals across digital and in-person programs
• Guide the operational success of the team through analytics, planning and process design
• Communicate up and across the organization around pipeline contribution success and challenges
• Build and develop team members, making Redpanda a positive environment for career development   

You Have: 

• Experience delivering repeatable pipeline results in a B2B enterprise SaaS environment  
• Expertise in supporting sales and product led motions involving buyer journey design, measurement, and tooling
• Strong capability and passion designing integrated campaigns capable of creating awareness and capturing demand to a broad range of IT and engineering professionals
• Expertise using data to identify under and over performance of digital and in-person programs, knowing when to adjust or double down
• Deep knowledge on using and operating CRM tools such as Hubspot, Marketo, and Salesforce
• Collaborated with sales leaders, executives, and marketing team members to deliver pipeline results
• Excellent written and verbal communication skills, with the ability to concisely explain new and existing program performance
• Skilled in ABM and product led programs that drive pipeline growth against key unit economic goals
• Expertise hiring, developing, and leading global marketing teams

Please highlight if applicable to you:

• Experience operating within a data infrastructure environment requiring targeted enterprise and developer programs 
• Familiarity with modern GTM strategies that include measurement of dark social, multi-touch technologies, and account based measurement models 

U.S. base salary range for this role is $208,000 – $245,000 (CA, NY, WA) and  $180,000 – $213,000 (other US locations). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate’s job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.