Growth Marketing Senior Manager

Rithum™ is the world’s most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

The Growth Marketing Lead will spearhead our digital advertising efforts and drive efficient customer acquisition across various online channels, with a strong emphasis and expertise in B2B Google search engine marketing (PPC). The ideal candidate will have a proven track record of success in managing performance-based campaigns, optimizing marketing spend, and maximizing ROI. 

Responsibilities

• Manage all aspects of digital advertising campaigns including campaign planning, implementation, execution, optimization, and performance analysis. 
• Develop and execute comprehensive performance marketing strategies to achieve business objectives such as customer acquisition, revenue growth, and ROI targets. 
• Utilize data-driven insights to identify opportunities for campaign optimization and improvement, including audience targeting, ad creatives, bidding strategies, and landing page optimization. 
• Monitor key performance indicators (KPIs) such as click-through rate (CTR), conversion rate (CVR) across each stage of the funnel, cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV), and take proactive measures to optimize campaign performance. 
• Conduct A/B testing and multivariate testing to experiment with different ad variations, messaging, and targeting parameters to maximize campaign effectiveness. 
• Collaborate with cross-functional teams including creative, product, and analytics teams to ensure alignment and integration of marketing efforts. 
• Create digital marketing analytics dashboards to track, measure, and analyze the performance of digital marketing campaigns across multiple channels. 
• Conduct deep-dive analysis to answer specific business questions, uncover insights, and provide recommendations for optimizing digital marketing strategies and tactics. 
• Stay informed about industry trends, best practices, and emerging technologies in growth marketing, and incorporate innovative strategies and tactics into our campaigns. 
• Manage relationships with external agencies, vendors, and partners to support campaign execution and optimization as needed. 
• Prepare regular performance reports and presentations (weekly, monthly, and quarterly) to communicate campaign results, insights, and recommendations to key stakeholders. 
• Continuously monitor and optimize advertising budgets to ensure efficient allocation of resources and maximize ROI. 
• Execute and manage digital paid media plans for PPC and display on a real-time bidding platform. 
• Manage, review, and perform daily account responsibilities associated with Google Ads and other search platforms.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics, as well as audience lists. Manage the creation of large keyword lists, and tie back to overall SEM strategy consistently. 

Qualifications 

Minimum Qualifications  

• Minimum of 8 years’ experience in B2B Google search, digital advertising, growth marketing or related field, with a focus on driving measurable results and achieving ROI targets. 
• Proficiency in digital advertising platforms: Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and other relevant channels. 
• Hands-on experience with performance marketing tools/platforms such as Google Analytics, Google Tag Manager, Facebook Business Manager and others. 
• Extensive proficiency in using analytics tools to drive business insights using Excel, Salesforce, Looker Studio, Tableau, or Domo. 
• Experience in measuring and monitoring performance from brand search keywords campaigns vs non-brand search campaigns. 
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions to optimize campaign performance. 
• Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment. 
• Strong communication skills with the ability to effectively collaborate with cross-functional teams and stakeholders. 
• Creative thinker with a problem-solving mindset and the ability to develop innovative solutions to complex challenges. 
• Results-oriented with a track record of meeting or exceeding performance targets and KPIs. 
• Informed about industry trends, best practices, and emerging technologies.  
• Must be able to work during normal EST hours.  

Preferred Qualifications 

• Experience creating targeted lists in Salesforce and leveraging 6sense. 

What it’s like to work at Rithum 

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits 

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an Equal Employment Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.